Common Web Standard Banner Size for Site Design
You have designed your site to have a couple of standard banners through some of your pages. Great and what is the best way to portray this idea. There are a couple of things to be aware of when designing standard banners? Some visitors ignore any type of banner that is on any type of page. So what are some ways to make some of these visitors notice your banner? You have put time and effort into them and you made them strictly to help your visitors find certain information. Here are a sizes and techniques for your standard banners.
Standard Web Banner Sizes
There are many different names and pixel sizes for Web Banner Standard Size. Here are some of the most frequent sizes.
| Full Banner - 468x60 | Skyscraper - 120x600 |
| Half Banner - 234x60 | Square Button - 125x125 |
| Vertical Banner - 120x240 | Micro Button - 88x31 |
| Button 1 - 120x90 | Button 2 - 120x60 |
| Square - 250x250 | Wide Skyscraper - 160x600 |
Target Audience
Target Audience is very important. When you narrow down your target audience to your site banner, you will have great success. Making banners that have nothing to do with your site, make no sense. But when you make a banner that targets your market and is what your visitors are looking for, is success. Make banners that supports your theme and what your visitor is looking for.
Location On Page
Location can be critical for your banner. Developers have noticed that putting a banner on the top of the page is one of the best places to begin. You probably have noticed all the different areas you can put banners. Such as in the middle of the article, left or right of the body, or even at the bottom. Keep in mind the top of your page is a great place and splitting your visitors content isn't a great place. But the only way to find what works the best is to test and analyze.
Visual Animation
Animation can help your banner be an eye catcher. Animation grabs any visitor you have attention. Moving graphics, changing colors or a Flash application game is one way to draw attention to your banner. People like to be entertained, you might as well give them something to watch.
Make a Statement
Make a statement with your banner. There have been more success stories from developers that have said a good statement and/or question brings in more traffic to their banner. If someone reads your banner and wonders about your statement or question, they might take the next step to finding out. Try to be cleaver and straight forward. Clearance, Sales, Free Gift, Coupon and Hot Deals are some common statements used in marketing.
New & Fresh Banners
New can be your best tool when having standard banner ads. People will click on your banners, there’s no denying that. But your regular visitors will get bored with one banner. When your regular visitors get board of your banner, that mean no more clicks. Keep your banners fresh and new. Change them weekly. Even if you are running the same thing or idea, change the idea to look different and say something different.
Test and Check
Banner Ads can be done right. Visitors don't have a problem with banners that will help them find their information. If you do bad banners you are going to lose them. Having a couple of bad banners can make your good ones untrustworthy. It is better to follow the rules and make banners that your visitors will enjoy, instead of trying to trick them. You will have more success of doing it right.
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