10 Reasons Why Your Website NEEDS A Facebook Fan Page
Social networking and SEO are more important now than ever. With google’s new software utilizing sites like Facebook to help determine your ranking in search results, if you haven’t created a Facebook fan page and started reaping the myriad of benefits, the time is now! There are circumstances when the time and effort to create and maintain a Facebook fan page outweigh the boon it would yield, which is why it is important to really look at your company and its mission before deciding to proceed, but if you just need a push before take the leap, here it is: 10 reasons why your website needs a Facebook fan page.
1. It’s Free
You probably already know this but besides the time necessary to set up and maintain your page, Facebook is free! With money going out the door left and right for marketing this and optimizing that, taking advantage of free tools, like Facebook Fan Pages, is the right move no matter what size your website or business.
2. It Sends Traffic To Your Website
Facebook Fan Pages and tools act as a funnel to your website. Since the whole idea of Facebook is networking, with a fan page you now have another tool for reaching potential visitors to your site that may have not ever know about you save for fans/friends you have in common. Besides that (see number 6), your Facebook fan page is indexed by search engines giving readers, customers, and/or clientele yet another way to find you. Since you can link (sorry no anchor text) on your Facebook page, you can direct traffic to specific pages, your home page, partner pages, or just about anywhere you want.
3. Gotta Love That SEO Boost
Facebook is the second most visited website on the internet. As such, Google, the top most visited page, has given Facebook more power in deciding where your website appears in search results. The more fans, interaction (see number 4), and links that come from Facebook and other popular social networking sites, the better off your referring AND organic driven traffic will be.
4. Feedback and Interaction from Your Customers
This is the biggie, folks. Direct, real time feedback and interaction between you and those you hope to reach with your website is invaluable! With a fan page you can address complaints and praise directly and promptly, let readers in on company philosophy, or your own voice and personality. In this “e-social” world your success is dependent on your ability to interact and keep in touch.
5. Personalization To The Max
Facebook fan pages are highly customizable. With them you have the ability to show visitors exactly what you want them to see and hide the rest. This is especially helpful since Facebook fan pages are public, meaning, where most Facebook services require a log-in of some sort, ANYONE can see your fan page and what’s beings said on it at any given time.
6. Fan Pages Are Indexed By Search Engines
Since Facebook pages and fan pages are indexed by Google and other major search engines, visitors have more options when searching for you.
7. Get On Your Fans' News Feed
When someone joins or “likes” a fan page what you post is then added to their news feed giving them and all their friends’ access. This is the perfect tool for making sure you stay on their minds every day.
8. It's Measurable
Facebook’s analytical tools are easy to use and, best of all, free! Additionally you can set it up to be notified every time you acquire a new fan, someone comments on your post, or asks you a question, keeping you in the loop 24/7.
9. You can Use It For Inspiration
Keeping a Facebook fan page may sound like a lot of work, and honestly it can be, the maintenance alone can be time consuming but it can also be lots of fun and inspirational. Really listening to your fans, supporters, critics, and advocates can help give you and your website a better idea of what direction you are heading and, if you are really in tune, what direction you should head in the future. If you are a writer keeping a blog, look to your fans and friends for ideas when that horrible fiend we call writers block hits. If you have a product or service based website, look to those that know and love your company for your next big idea or product.
10. It's Easy
Setting up a fan page takes just a few minutes of your time and can pay off tenfold in the long run. The startup instructions are clear and easy to complete and you can usually have a pretty good page (sans fans, of course) ready to go in around half an hour. With Facebook’s wide variety of easily implemented buttons and tools for your website you can set up your site to link to your face book and even include feeds and comments and vice versa. All of these tools and a lot more including mobile apps, are available with clear instructions by following the “Facebook Developers” link in the backend of your fan page.
Facebook sends good traffic to your websites and it is always targeted traffic to generate sales.
We saw a marked increase in traffic, sales, and ranking once our company set about mastering facebook. There are literally hundreds of tools out there from Facebook to use and the only thing we found problematic was deciding which were worth our time.
Facebook is a free and amazing tool to generate FREE TRAFFIC. Your post is great and really hits the nail on the head of the importance of facebook marketing and a page itself. Why not use every free tool we can? Thanks for the info.
Post new comment