There are many trends and new technology updates in web development. Rather if it's in website layouts, web design, or even marketing strategies, everything changes.
From new coding languages, frameworks, and design inspirations. It is important to know what is in and what is out. As things come and go there are some website trends that will never die.
This is probably the most popular item in last few years and it continues to grow. With the takeover of smartphones and tablets, this has become more important than ever.
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Having a mobile site is expected from your users. This is super important if you have a local business. Most local businesses are getting found by mobile devices. With the recent update to Google's search results, local business are getting more priority. This is geared depending on the geolocation of the user.
As everyone knows social networking is becoming a normal interaction in internet user's life. This gives you an opportunity to get found and share your website.
Having fans and followers bridges the gap between you and your users on a personal level. This can be powerful in promoting your site or becoming an authority in your field. Not only are you interacting directly with your users but you have a chance to target their followers.
HTML5 and CSS3
Not only is there more advanced coding languages but basic languages are getting an update. Most recent internet browsers are ready to use HTML5 and CSS3. The hard part is getting all your users to use an HTML5 and CSS3 compliant browser.
With that being said as time goes on more and more people is be ready. One of the best features of HTML5 is how easy it will be to embed movies and audio files. With article, header, and footer tags, no need for extra divs.
As for CSS3, just more nice design effects, like round corners, opacity, and shadows.
Coding languages like Ruby on Rails and jQuery have made the internet a more interactive place. These are the two most used coding languages to make dynamic changes to the website on the client side. This can be anything for validating forms, displaying content, and updating information.
Web design has made its way to large amounts of white space and duller colors. This will continue forward in the years to come. It makes elements on the page more readable and easy on the eyes.
Other elements that will be getting more common is custom fonts. As there have been decades of using web safe fonts. With the adoption of Google fonts, web designs now have a broader spectrum to work with.
Call to action will no longer be a mystery on the page. Any buttons that need to be clicked on will be bigger, broader, and in your face. With the average website width getting larger with computer resolutions. This gives marketers more area to work with.
here have been a lot of changes in Google algorithm, but one thing that will continue to drive SEO results will be backlinks. The ways we obtain these will come down to our link building strategies. Social signals, site speed, and onsite optimization will always play major roles. But the end results will always be the same.
More Trends To Come
These are just some of the most popular trends that will continue in the year to come. As new ones come and go, it will be exciting to see what will happen. As developers, designers, and/or marketers we need to stay aware of what is changing and get prepared to what the future will bring.